We at Britannical are committed to upholding your privacy protecting you information, and providing a secure site for e-commerce transitions. We take your security on our website very seriously. We will only use the information that we collect about you lawfully in accordance with the Data Protection Act 1998 and the General Data Protection Regulation 2016.

Internet Security

Our website uses the latest SSL (Secure Sockets Layer) encryption technology to impede third parties decoding your information. This is one of the most advanced security measures available to protect your information. As in all computer networks linked to the internet, however, we cannot absolutely guarantee the security of the information that you provide over the internet and we will not be ultimately responsible for breaches to your security that are out of our control.

Security of Email Correspondence

The website invites you to contact Britannical via email through the Contact page. Please note that email correspondence is not a secure means of communication because it is in free format text and cannot be encrypted. We recommend that you do not, therefore, send sensitive information (i.e. credit card details or passwords) via email.

Security Policy

On placing an order through this website your personal details are protected from interception, thereby assuring your security. Depending on your browser, you will see a different confirmation that your connection is secure. In most cases, you will see a closed padlock at the foot of the browser. All transactions are confirmed and authorised by your card issuing bank. 

Links to other websites

Our website may contain links to other websites. Once you click on one of these links and leave our site for another website, we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise due diligence and consult the privacy statement applicable to the website in question.

Information submitted to us is available to those employees of Britannical who are tasked with managing and using this information. Otherwise, it is kept confidential. 

Britannical & Klarna Payments

We will only share the data that a customer supplies to us with Klarna when that customer click on the Klarna payment option. In other words, Britannical only shares privacy data when the customer actively chooses the Klarna option in our checkout and Klarna’s widget is shown, not before. Klarna's default setup complies with EU regulations. 

What do we do with your information?

We use your information to provide you with the goods you have ordered from us. Where you have indicated that you would like us to, we will retain your information to offer you products that are likely to be of interest to you. If you opt out of receiving these updates, we respect your decision and we will not send you marketing communications.

The personal information that we hold will be held securely to maintain its confidentiality, integrity and availability in accordance with our internal security policy and the law.  We will not share your information with any third party.  We shall only disclose your personal information to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation.

We do not collect any sensitive personal data as defined by the General Data Protection Regulation or Data Protection Act. 

How can you stop receiving marketing communications from us?

If you wish to cease receiving marketing or market research communications from us or would like us to cease processing your information in any other way, please email a request to or click the 'unsubscribe' option on our communications.

Legal matters

If required by law, Britannical via The Great British Baby Company Ltd, will disclose personally identifiable information without your permission to the relevant legal authorities. This disclosure will be made in good faith that such disclosure is required to investigate or protect against suspected criminal activities to our customers, property (including this website), or to others.

Data protection legislation

We comply with the Data Protection Act 1998 and the General Data Protection Regulation 2016 in respect of any information that we hold.

Intellectual Property

The intellectual property rights in this website are owned and controlled by The Great British Baby Company Ltd, along with the registered trademarks 'Britannical', 'The Great British Baby Company', Britannical's butterfly insignia, and 'Long Live Childhood'. All material featured and information provided on the website, whether text or images, are protected by copyright, trademark and other intellectual property rights, and they are owned by or licensed to The Great British Baby Company Ltd. You may download, electronically copy or print any of the contents on condition that you are using them for personal purposes but not for commercial purposes. Use of the contents of this website for any other purpose is strictly prohibited without prior written permission from The Great British Baby Company Ltd. No right, title or interest in any of the contents of this website will be transferred to you as a result of downloading, electronically copying or printing or attaching to email such material.