We're thrilled to release our AW18 collection, 'London Stories'.

The collection sees us coming of age as a luxury children’s outerwear specialist, with three new coat families, each inspired by a separate district of London.

The distinctive two-tone Kensington gallery coat in myriad shades of fine British merino cloth. The vibrant Fitzrovia tailored pea coat. The intricate Marylebone unisex pea coat in navy with subtle red tipping.The collection showcases our emphasis on attention to detail, authenticity, and true luxury.

Each immaculately tailored piece in the collection is handcrafted in the heart of London – just a stone’s throw from where our founder's family set up a tailoring shop in the 1880s – and each is made using all-natural cloth from Britain’s oldest woollen mills.

Which piece will you choose?!

We're delighted to be featured on Junior Style in a fabulous festive photo story by the talented photographer Natasha Bridges, who documents her son Oak's adventures through the blog 'Growing Oak'.

In a series of snowy scenes that were captured last week during the first snowfall of the winter in the UK, the photo story follows little boy Oak's adventures in his winter wonderland whilst wearing our classic Marsden coat in Airforce Blue, our College Scarf in the Modern Life colour way, and our Argyll Bobble Hat in Royal Blue. Photographer Natasha explained her clothing choices for the photoshoot: 

'Having a desire for British heritage with quintessential British style, and adding some festive sparkle, the special edition Marsden coat in airforce blue from The Great British Baby Company was the perfect choice'.

View the images from the shoot here.

The full photo story can be found here.