We were honoured last month when the Campaign for Wool invited us to participate in Wool Week for a second year running. From 7th - 15th October our Bloomsbury coat will be featured in the Wool Fusion pop-up installation on 35 Baker Street, London, alongside a wealth of premium woollen clothing, furnishings, fabrics, and flooring. 

In a childrenswear market where synthetic and non-sustainable fabrics prevail, we are big believers in the benefits of all-natural wool cloth for little ones. Our Bloomsbury coats are made from the softest British-made lambswool fabric and, with their pure silk linings, keep little ones warm during the winter and cool during the spring.

Our ever-popular Bloomsbury coat in Cut Grass Green cloth - one of our more quirky British classics - was the piece chosen by the Curator of Wool Fusion for the childrenswear section of the installation. What better colour to show The Great British Baby Company's commitment to natural, sustainable, and ethical fashion?!